Seven questions

1. Do you use a broad environmental term: “eco-friendly”, “sustainable”, “environmentally friendly”, “good for the planet”?

YesYes, and the product carries the EU Ecolabel or the organisation is EMAS-registeredNo, the claim states a specific, measured fact

2. What does the claim cover?

The whole product or the whole businessOnly one part (the packaging, an ingredient), and it says soOnly one part, without saying so

3. Do you claim a neutral, reduced or positive impact on the climate?

Yes, based on buying credits or funding projectsYes, based on measured reductions of our own emissionsNo, the claim is not about the climate

4. Does the claim include a future commitment (“by 2030”, “plastic-free soon”)?

Yes, with a public, detailed plan verified by an independent third-party expertYes, with a public plan nobody outside has verifiedYes, with no published planNo, the claim is about the current situation

5. Do you display a sustainability label, logo or seal?

Yes, established by a public authority (EU Ecolabel, EU organic logo…)Yes, awarded after checks by an independent third-party body, against public criteriaYes, created by us or awarded without independent checksNo

6. Do you highlight something the law already requires of everyone (“hormone-free” on EU meat, “BPA-free”, “compliant with regulations”)?

YesNo

7. Do you compare your products with others on an environmental criterion (score, ranking, “half the CO₂”)?

Yes, and the method, the products compared and the update frequency are publishedYes, without publishing the methodNo

Answer all seven questions to see the result.

I produce

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I sell / I serve

Ecosystem

Do your environmental claims hold up under the EmpCo directive?

Seven questions